Smart Puffs is made from the finest milled American corn and tastiest Wisconsin Cheddar. Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made with goodness. Pirate’s Booty, Smart Puffs and Original Tings, which we refer to as Pirate Brands’ “snack products,” are free from fryers and ingredients you can’t pronounce . . . Arrr!